Let’s start off with the basics, what is Social Media? JM Search would use the following definition: – Social Media is a collaboration of tools that allows people, groups and communities to engage with each other effortlessly online. These tools come in all shapes, sizes and popularity such as Social Networking (Facebook), Social Bookmarking (Digg), Blogs (WordPress), Forums (UKBusinessForums) and Micro-Blogging Sites (Twitter).
JM Search uses Social Media for a whole host of different reasons – the main ones being:
- To create brand awareness
- To increase rankings across major search engines
- To distribute viral content
- To identify and to engage with key influencers in particular niches
- To monitor competitors
Social Media, like Search Engine Optimisation, is evolving everyday. There are new Social Media tools being created every week all with the same purpose – to allow people to connect and engage effortlessly.
If you haven’t yet started with Social Media, it’s high-time you got involved. Every minute that passes, you can bet your bottom-dollar that your competitors are utilising the benefits of Social Media, so why shouldn’t you? Social Media Marketing from JM Search is designed to help create brand awareness. It is designed to engage with your target markets. It is designed to generate revenue. It is designed to make a real impact on your overall marketing mix – and it shouldn’t be overlooked.
We have been at the forefront of Social Media’s advances for the last 10 years and have accordingly innovated solutions that are tailored to each individual client. Our ‘think outside the box’ approach to Social Media Marketing allows us to construct scalable and measurable Social Media strategies that bring brands to life.JM Search uses a methodical approach to each Social Media strategy:
- Market Research – Find out as much as we can about the industry you operate in and your products/services. Identify whether your business is seasonal, target markets/demographic and competitor landscape.
- Identify Key Influencers – Find out who the key influencers are talking about your product/service. These people are usually the ‘voice’ of communities or groups. If a key influencer can be identified, we can then move to the ‘engage’ process
- Engage – Begin to conversify with Key Influencers/Groups/Communities that have been researched. Begin to distribute viral content to them such as competitions, new product launches and various other elements.
- Ongoing Management – Continually monitor your groups and communities and to maintain conversation. This step is the key to Social Media success and brand building.
So what are you waiting for? Get in touch so we can discuss how JM Search’s Social Media Marketing can help you.
